Methods and apparatus are disclosed herein that perform automatic downhill snub braking. An example apparatus disclosed herein includes an electronic powertrain controller to cause a deceleration of a vehicle in response to a first request from an electronic cruise controller, the first request responsive to a change in grade of a driving surface and an electronic brake controller to apply snub braking to the vehicle in response to a second request received from the electronic cruise controller, the second request responsive to a speed of the vehicle reaching a maximum speed.